Setting Goals and Evaluating Projects

Running a Non-Profit Organization

Goal:

a description of a preferred future condition. A goal is specific to whom, when, and where. Goals are also measurable and realistic.

Two Types of Goals

  1. Tangible goal: can be seen, touched, orcounted. Example:CPC’sgoalisto train at least 50 people from the far western counties on successful fundraising for grassroots groups.
  2. Intangible goal: hard to see and measured but are just as real and important as tangible goals. Example: CPC’s goal is that people who participate in the successful fundraising for grassroots groups will have increased confidence in their ability to raise money.

Q. What will Change?

Evaluation:

The process of determining whether or not your organization has met its goals or what has changed because of your work. In addition, evaluation helps the organization understand how to change and adapt its work in order to best serve the community and most efficiently use its resources.

Two Types of Evaluation:

  1. Process Evaluation: To count what you have accomplished – the number of people served, etc. Example: CPC will count the number of people who attend the successful fundraising for grassroots groups training by maintaining sign-in sheets at each training.
  2. Outcome Evaluation: To define what changed because of what you have done. Example, CPC will give fundraising training participants a questionnaire before and after the training to see if their attitude and/or confidence level changes.

Q. How will you evaluate your goals?